Just the word “recycling” conjures a rapid eye movement flashback to countless hours of schoolroom filmstrips, TV commercials, mediocre class presentations, and low stakes political squabbles.

You can see it now, can’t you? Yes, the logo spins circular arrows. The grinning planet Earth sprouts an anthropomorphic arm to flash a thumbs up. (No one asks about the millions who would die if the planet actually attempted to smile).

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